We have been training business owners in the Art of Selling for some years now and seen some drastic changes to not only their sales figures but the confidence of their team. Why do so many aestheticians fear selling? One of the main reasons is that they don’t have...read more
It costs so much to get new customers, 6 times as much in fact, as it does to look after your current customers…so why do so many businesses only focus on getting new ones? I noticed recently a series of ads by a clinic where they consistently offered deals and...read more
How are Clinics Selling High-end Products and Treatments when Price is the Number One Buying Objection?
Clinic owners are now discovering that throwing more money at marketing alone doesn’t increase their sales figures. You can spend a lot of money on marketing but your team still needs to know how to sell and more importantly how to overcome buying objections. It’s...read more
In the hair and beauty industry, you are usually competing in a very crowded market. One of our clients knew this too well, their clinic had 14 competitors within 2 blocks. They were spending thousands on marketing and it just wasn’t working. When we took a closer...read more
Have you sat back and wondered how many “coffee” dates you do with prospects who don’t become clients? You know oh too well that feeling you get when you get back in the car after another coffee date where the person you’ve just spent an hour with says “I’ll think...read more